Wordmarks
The wordmark offers flexibility in identifying a faculty, department or unit, without being "locked up" to the university crest. However, it must always be accompanied by the university logo in close proximity.
To request a wordmark, contact brand@ucalgary.ca.
Faculty wordmarks
Faculties, Continuing Education and named schools are expressed in all caps. Only faculties use all caps in the identity system.
Wordmarks are available on request and include single-line, two-line centre-, two-line left-, and two-line right- aligned versions in black and white text.
Do not recreate or typeset these on your own.
Single-line
Two-line centre
Two-line left
Two-line right
Faculty / department wordmarks
Academic departments within faculties use title case for identification.
Department wordmarks
Faculty departments use title case for identification.
Administrative and business unit wordmarks
Offices, administrative units, and business units use title case.
Layout examples
There are no size limitations and wordmarks highlight the purpose of the communication. Is this about a faculty, program or event? Should the faculty name be the focus or should it be secondary? Asking these questions will help determine the size and placement of the wordmark.
The examples below show the versatility of the wordmark.
