Dinos and UC interlock
The Dinos are the athletics teams that represent UCalgary. They symbolise the power, performance and fierce spirit of our university.
The UC interlock is a spirit mark used for merchandise, uniforms, and student-led activities.
Dinos identity elements
The Dinos identity system includes four symbols:
Primary logo
(with 'University of Calgary')
Secondary logo
Wordmark
Rex spirit mark
Use of the Dinos identity on a product must be approved by Dinos Athletics
Full-colour
Full-colour with white outline
(use on UCalgary red, gold, and black)
Two-colour, black and white
(use on UCalgary red, gold and black)
One-colour, white-only
(use on UCalgary black and red)
Secondary logo
A simplified logo that can be used alongside the university logo.
Follow colour guidelines above (under 'Primary logo').
Full-colour
Full-colour with white outline
(use on UCalgary red, gold, and black)
Two-colour, black and white
(use on UCalgary red, gold and black)
One-colour, white-only
(use on UCalgary black and red)
Wordmark
This symbol features a simple wordmark with 'University of Calgary' identifier, great for small spaces.
Full-colour
(use on white or UCalgary gold)
Full-colour, reverse
(use on UCalgary black and red)
Two-colour, black and white
(use on UCalgary gold)
One-colour, white-only
(use on UCalgary red or black)
Rex spirit mark
To demonstrate team spirit, a custom 'Rex' graphic was created for use by Dinos Athletics and student groups.
It is a secondary element and can be used on merchandise, marketing collateral, or as a background watermark alongside the Dinos logo.
Team colours
The official colours of the Dinos are UCalgary red and gold. Black, white, and grey are neutrals.
PANTONE: 2035 C (Red)
CMYK: 0 97 100 3
RGB: 214 0 28
Hex: d6001c
PANTONE: 116 C (Gold)
CMYK: 0 14 100 0
RGB: 255 205 0
Hex: ffcd00
CMYK: 0 0 0 100 (Black)
RGB: 0 0 0
Hex: 000000
CMYK: 0 0 0 0 (White)
RGB: 255 255 255
Hex: ffffff
CMYK: 0 0 0 40 (Grey)
RGB: 167 169 172
Hex: a7a9ac
Size and spacing
The minimum size for general applications is 2.5 cm or 1 inch high. The Dinos logo should be protected on all sides by a clear area to ensure no other text or graphics encroach on the logo.
The clear area is determined by using the height of the D in the Dinos wordmark. The clear area is one times the height of the D on the top and bottom and one times the width of the D on the left and right of the logo.
Full Dinos Guidelines
In-depth information about the Dinos' visual standards. (Internal use only)
UC interlock
This spirit mark is an informal identifying element and can be used by:
- Recreational sports teams
- Student groups and clubs
- Alumni groups
Size and spacing
The minimum size for general applications is 2.5 cm or 1 inch high. The UC interlock should be protected on all sides by a clear area to ensure no text or graphics encroach on the mark.
The clear area is determined by using the width of one leg in the “U” itself. The clear area is one times the height of the X on the top and bottom and one times the width of the X on the left and right of the logo.
