Colours
The university palette includes primary, secondary and accent colours. The colours are symbolic of our entrepreneurial spirit, passion and determination.
The power of red and gold is enhanced by limited use of secondary and accent colours.
Primary colours
Red and gold are points of pride and differentiate us from our competitors.
They should be present as the focus in all communications. Use them in headlines, to highlight illustrations, or as a background.
Primary: Red
Primary: Gold
Heart
Passion
Energy
PANTONE: 2035 C (Red)
CMYK: 0 97 100 3
RGB: 214 0 28
Hex: d6001c
Mind
Beacon
Bright ideas
PANTONE: 116 C (Gold)
CMYK: 0 14 100 0
RGB: 255 205 0
Hex: ffcd00
Secondary colours
These should accompany red and gold to add vibrancy.
Use them as backgrounds, within illustrations, and in text.
Secondary: Light Orange and Dark Orange
Connection between heart and mind
Community
Transdisciplinary
Secondary: Rubine and Berry
Chinook skies
Possibility
Adaptability
PANTONE 137 C (Light Orange)
CMYK 0 41 100 0
RGB 255 163 0
Hex ffa300
PANTONE 165 C (Dark Orange)
CMYK 0 70 100 0
RGB 255 103 31
Hex ff671f
PANTONE Rubine Red C
CMYK 0 100 26 0
RGB 237 10 114
Hex ed0a72
PANTONE 1945 C (Berry)
CMYK 5 100 61 37
RGB 156 5 52
Hex 9c0534
Accent colours
These should be used sparingly to complement primary and secondary colours.
Never use them without red and gold present. These should only cover 10% of the area in your piece.
Accents: Teal and Light Yellow
Thrill of discovery
Future
Unexpected
Accents: Brown and Taupe
Blood, sweat and tears
Making things happen
Determination
PANTONE 2400 C (Teal)
CMYK 72 12 65 1
RGB 71 166 124
Hex 47a67c
PANTONE 100 C (Light Yellow)
CMYK 0 0 56 0
RGB 255 246 141
Hex ffe57b
PANTONE 7602 C (Brown)
CMYK 11 68 95 62
RGB 108 51 2
Hex 6c3302
PANTONE 2311 C (Taupe)
CMYK 15 31 45 2
RGB 211 172 139
Hex d3ac8b
Neutrals
Should only be used for text.
CMYK: 0 0 0 100 (Black)
RGB: 0 0 0
Hex: 000000
CMYK 0 0 0 70 (Dark Grey)
RGB 109 110 113
Hex 6d6e71
CMYK 0 0 0 25 (Light Grey)
RGB 199 200 202
Hex c7c8ca