Logos
Our logo has two components: the crest and the wordmark. See below for information on how to use our logo correctly in various situations.
We also own a number of official marks used for ceremonial purposes, including our coat of arms, academic seal and university tartan.
Vertical
The vertical stacked format gives prominence to our crest while balancing the wordmark. It works in most applications.

Full-colour

Full-colour reverse
(for dark backgrounds)

Black-only

White-only
Tip: the bull's head should be black or dark against the background.
Horizontal
This version can be used if the vertical logo is too small for the space allowed. This includes vehicles, signage, merchandise and web.

Full-colour

Full-colour reverse
(for dark backgrounds)

Black-only

White-only
Questions about assets? Contact brand@ucalgary.ca
Protective space between elements
The logo should be separated from other graphics, equal to or greater than the width and height of the letter ‘A’ in 'CALGARY'.
Protective space from edges
The minimum space from the edge of your format gives the logo breathing space. The distance to any outside edge must be two times the width or height of the letter 'A' in 'CALGARY'.

Minimum size
Maintains the legibility and integrity of our logo.

Vertical
PRINT: X = 0.8" minimum width
DIGITAL: X = 100 px minimum width

Horizontal
PRINT: X = 1.25" minimum width
DIGITAL: X = 140 px minimum width
Incorrect applications

Do not remove elements

Do not reconfigure elements

Do not skew, extrude or put into perspective

Do not compress or stretch

Do not rotate

Do not add reflections, glows or other visual effects

Do not use drop shadows

Do not substitute other fonts

Do not recolour

Ensure maximum contrast against backgrounds

Do not use transparent effects

Do not place over busy backgrounds
Download UCalgary logos
A UCalgary logo should be used on all official communications from the university and should follow the guidelines above.
Vertical
