Standards and Guidelines
When creating communications or marketing materials for UCalgary, these brand standards and guidelines will help ensure we do so in a consistent and cohesive way.
Visual identity
Our identity assets include logos, colours, fonts, and imagery.
We're a complex organization with many layers. Consistency in how we identify these layers builds a positive relationship with our audience.
Lockups
Lockups combine the UCalgary crest and university name with a faculty, department or business unit.
Wordmarks
The wordmark offers flexibility in identifying a faculty, department or unit, without being "locked up" with the university crest.
"Start something" brand campaign
All faculties, units, and initiatives are welcome to incorporate the Start something elements when your project is representing or speaking to the spirit of entrepreneurial thinking.
Unique identifiers
Used in combination with the UCalgary logo, unique identifiers are a visual concept that relates to a group’s activities, values and goals.
Dinos and UC interlock
The Dinos are athletics teams that represent UCalgary. They symbolise the power, performance and fierce spirit of our university.
Partnerships and affiliations
We value our our community partnerships and show our support in many ways – it's important to identify our connection clearly.
Web and social media
Digital channels are successful when we provide useful information, foster relationships and drive meaningful engagement with audiences.
Ceremonial Marks
Official marks owned by UCalgary and used exclusively for ceremonial purposes.
Email signatures
Using a UCalgary email signature presents a unified, professional appearance and makes it easy for others to contact you and recognize our brand.
Full visual identity standards
The brand website is where all the latest information can be found, however you can also view the original and full standards document.
(Internal use only - Last updated Oct 2024)
