Logos
Our logo has two components: the crest and the wordmark. See below for information on how to use our logo correctly in various situations.
We also own a number of official marks used for ceremonial purposes, including our coat of arms, academic seal and university tartan.
Vertical
The vertical stacked format gives prominence to our crest while balancing the wordmark. It works in most applications.
![Vertical full-colour](/sites/default/files/styles/ucws_image_desktop/public/2019-09/UCalgary_Vertical_logo_colour_1.jpg?h=55272f2a&itok=ne_xD5r6)
Full-colour
![Full-colour reverse logo](/sites/default/files/styles/ucws_image_desktop/public/2019-09/UCalgary_Vertical_logo_colour_BlackBackground.jpg?itok=RxTajCNC)
Full-colour reverse
(for dark backgrounds)
![Black-only logo](/sites/default/files/styles/ucws_image_desktop/public/2019-09/UCalgary_Vertical_logo_black.jpg?itok=DUXkGbQZ)
Black-only
![White-only logo](/sites/default/files/styles/ucws_image_desktop/public/2019-09/UCalgary_Vertical_logo_reversed.jpg?itok=S-twhnWc)
White-only
Tip: the bull's head should be black or dark against the background.
Horizontal
This version can be used if the vertical logo is too small for the space allowed. This includes vehicles, signage, merchandise and web.
![Full-colour horizontal](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_Horizontal_logo_colour.jpg?itok=o1uJgcBl)
Full-colour
![Full-colour reverse horizontal](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_Horizontal_logo_colour_BlackBackground.jpg?itok=M0nHVddG)
Full-colour reverse
(for dark backgrounds)
![Black-only horizontal](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_Horizontal_logo_black.jpg?itok=BvNcOZPx)
Black-only
![White-only horizontal](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_Horizontal_logo_reversed.jpg?itok=NZt3enIJ)
White-only
Questions about assets? Contact brand@ucalgary.ca
Protective space between elements
The logo should be separated from other graphics, equal to or greater than the width and height of the letter ‘A’ in 'CALGARY'.
Protective space from edges
The minimum space from the edge of your format gives the logo breathing space. The distance to any outside edge must be two times the width or height of the letter 'A' in 'CALGARY'.
![Top right spacing](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_edge_spacing_TopRight.jpg?itok=Pl3-6mpk)
Minimum size
Maintains the legibility and integrity of our logo.
![Minimum size vertical](/sites/default/files/styles/ucws_image_desktop/public/2019-10/Ver_logo_minimum_size.jpg?h=75e08a2e&itok=KIsSXFFn)
Vertical
PRINT: X = 0.8" minimum width
DIGITAL: X = 100 px minimum width
![Minimum size horizontal](/sites/default/files/styles/ucws_image_desktop/public/2019-10/Horz_logo_minimum_size.jpg?h=397cc7ce&itok=TbeMUAPc)
Horizontal
PRINT: X = 1.25" minimum width
DIGITAL: X = 140 px minimum width
Incorrect applications
![Do not remove elements](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_1.jpg?h=b7d60b07&itok=Grc4sIvt)
Do not remove elements
![Do not reconfigure](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_2.jpg?itok=axjuBVkV)
Do not reconfigure elements
![Do not skew](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_3.jpg?itok=mFNGKzAa)
Do not skew, extrude or put into perspective
![Do not compress or stretch](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_4.jpg?itok=wT-yWuWZ)
Do not compress or stretch
![Do not rotate the logo](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_6.jpg?h=b7d60b07&itok=hTmcxYNe)
Do not rotate
![Do not add reflections, glows or other visual effects](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_11.jpg?itok=xRmOm-kT)
Do not add reflections, glows or other visual effects
![Do not use drop shadows](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_10.jpg?itok=RERjgRic)
Do not use drop shadows
![Do not substitute other fonts](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_7.jpg?itok=g6U24JvL)
Do not substitute other fonts
![Do not recolour](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_12.jpg?itok=POPIIDkK)
Do not recolour
![Ensure maximum contrast](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_9.jpg?itok=VnX4wIZI)
Ensure maximum contrast against backgrounds
![Do not make transparent](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_5.jpg?itok=jmWb7-4y)
Do not use transparent effects
![Do not place over busy backgrounds](/sites/default/files/styles/ucws_image_desktop/public/2019-10/UCalgary_logo_IncorrectApplications_8.jpg?itok=HHOQG67Y)
Do not place over busy backgrounds
Download UCalgary logos
A UCalgary logo should be used on all communications and should follow the guidelines above.
Vertical
![University of Calgary vertical logo](/sites/default/files/styles/ucws_image_desktop/public/2023-03/UCalgary-vertical-logo_1.png?itok=rbLblUq-)