Guidelines and Training

We’ve gathered helpful resources and information to empower you in handling basic communications needs like design, writing and web. Below, you’ll find links to training, templates, tools and more to guide you.

For more advanced or complex work like custom graphic design, planning/strategy or building a website, we recommend submitting a project request to us.

Submit a request

Complete a request form to let us know how we can help you.


UCalgary Brand standards

Visit UCalgary's Visual Identity Guidelines

UCalgary Logos

Find out more about UCalgary's logos

Royalty-free images and/or video

Posters, EBBs, signage or social media graphics


UCalgary Brand has a variety of templates for posters, presentations and EBBs you may use if our team doesn’t have capacity to produce custom graphic designs. Using these will ensure you’re meeting minimum brand guidelines.


SES MarComms has limited licenses for Canva for Teams that allow you to create designs for select social, digital or print applications. Connect with us first to discuss access and use.

Learn how to design in Canva

Notice of photography signage

If you require signage to display during filming or while taking photos that may capture the public, please use these signs that can be printed from an office printer.


UCalgary News Style Guide

Refer to the UCalgary News Style Guide first to make sure your writing is consistent with UCalgary’s styling. As a general rule, we use Canadian Press (CP) Style for communications.

Web and social media writing

Follow UCalgary Brand’s web and social media writing guidelines so your messaging is on point.

Check your writing

Check if your writing is clear and concise with Hemingway.

Web and social media

Digital training

UCalgary’s Digital Experience website has a wide array of training and resources.

Drupal training

Do you have web editing access? Make sure you’re up to date on Drupal training.


Review LiveWhale basics so you know how to effective use the university’s event management system.


Review Marketo training so you understand how to build and edit emails and newsletters.

Social Media

Does your unit have social media accounts? Review UCalgary Brand’s social media guidelines.

New accounts must be requested and approved by Advancement. Connect with us first to discuss any requests for social media accounts.