Designing in Canva
Canva is a design tool/platform that SES units can access for ad-hoc or social media designs that are not part of any major campus-wide campaigns or projects. Canva can also be used for SES MarComm to upload editable templates for client use and export.
Before you start
Creating in Canva
The SES Canva team will already have the UCalgary brand set up, including the approved colour palette (and some tints/shades), as well as the brand font, Gotham.
- Make sure you’re saving your designs in your specified SES unit folder to keep things organized
- Start with an approved brand template whenever possible
- Want a template created? Contact SES MarComm to request
- If you need to create something that is not related to an existing template, you can use Canva’s templates or design from scratch if you’re feeling brave
- Stick to using the same graphic template for events within the same series.
- Posts should have a clear intention to drive engagement to an event or program
- Review social media guidelines
Keep your designs simple
- Use 3–5 UCalgary colours in one graphic (including backgrounds)
- Steer clear of decorative or busy elements
- Avoid “cursive” (script) fonts
Ensure designs are easy to read and font isn’t too small
- For social media, it is preferred to use photos or little to no text on a post and keep information in the caption
- Text should go onto a solid background or a clear area of an illustrated background
- Keep font sizes large and legible, and keep your writing short
- Rule #1: text should take up no less than 2/3 of the page.
- Rule #2: if one line has more than 7 words, the font is too small
- Gotham or Museo (or an approved alternative) must be used at minimum
- If you don’t have Gotham, Montserrat looks very similar to Gotham, and is acceptable for titles and headings. You can also play around with title fonts similar to Museo Slab.
- Other fonts may be used as “display fonts”, i.e. for a headline
- For variety, you can combine different sizes, weights or styles of the same font (e.g. all caps, bold, italic, thin, regular, etc.).
- Don’t use more than two different font families per graphic