This research project seeks to explore where and how food and beverage marketing targets teenagers, in light of increasing marketing pressures on this age group. The primary investigator is Dr. Charlene Elliott, Professor at the University of Calgary. The University of Calgary Conjoint Faculties Research Ethics Board has approved this research project (REB#19-0020).
September & October 2023: Recruitment is open for teens living in Nova Scotia
We are currently recruiting teenagers, ages 13 to 17, living ACROSS CANADA to take part in this research study. If you fit this description, you may register BELOW to see if you are eligible to participate.
Are you between the ages of 13 and 17?
Do you live in CANADA and attend HIGH SCHOOL?
Do you want to track how food marketing targets you?
We are conducting a research study on teenagers and food marketing to better understand how teens are targeted by these kinds of messages. The findings will help researchers monitor these types of ads more effectively.
To participate, you will be asked to:
(1) Use a smartphone app called GrabFM! (“Grab Food Marketing!”) for 7 days to capture examples of teen-targeted food marketing that you see around you;
(2) Complete an online exit survey.
Upon completion of both items above, you will receive a $20 Amazon gift certificate.
If you have already registered to be screened for eligibility, thank you! A member of the research team will contact you shortly.
Please WATCH the video below for more information.
Questions? Email the study co-ordinator, Emily: grabfm2019[at]gmail.com