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About the University of Calgary
 Graduate Studies Calendar 2018-2019 Courses of Instruction Course Descriptions M Marketing MKTG
Marketing MKTG
MKTG 601 672 674 735 741 761 763 783 785 789 793 795 797 799
 

Instruction offered by members of the Haskayne School of Business.
 
Graduate Courses
 
Marketing 601       Marketing Management
An introductory course on marketing management with an emphasis on the marketing concept as the focus of business strategy. The decision variables as well as functional frameworks used by marketing managers are emphasized by concentrating on the relationship between business and consumers.
Course Hours: 3 units; H(3-0)
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Marketing 672       Strategic Marketing
Introduction to traditional marketing concepts such as segmentation, positioning, product development, and pricing. It also includes omnichannel marketing, permission and inbound marketing, personalization and customer relationship management, and content marketing.
Course Hours: 1.5 units; Q(3-1T)
Prerequisite(s): Admission to the Master of Management program.
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Marketing 674       Consumer Insights
Provides practical insights into all aspects of the marketing mix. Emphasizes measurement, testing, and interpretation of consumer responses in area such as perception, motivation, decision making, and consumer culture.
Course Hours: 1.5 units; Q(3-1T)
Prerequisite(s): Admission to the Master of Management program.
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Marketing 735       Marketing Communications
Evaluation of strategic roles of a variety of communication disciplines - such as advertising, direct response advertising, sales promotion and public relations - and how companies combine those disciplines to provide clarity, consistency, and maximum impact.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.
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Marketing 741       Business-To-Business Marketing
Management issues in the marketing of products and services to business, government and industrial customers. Topics include organizational buying behaviour, industrial market segmentation, demand analysis and sales forecasting, development and implementation of an industrial marketing mix.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.
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Marketing 761       Buyer Behaviour
Study of factors influencing buyer decision-making processes and purchase behaviours, with implications for marketing practice.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.
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Marketing 763       Marketing Research
Study of research as a process for gathering market information to aid problem solving. Steps in the research process reviewed include problem definition, research design, data collection, data analysis and report preparation.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.
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Marketing 783       Services Marketing and Management
Study of processes and practices relevant to strategic firms using service for competitive advantage. Focuses on the integration of marketing, operations, and human resources from the consumer's perspective.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.
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Marketing 785       New Venture Marketing
Within the context of high-potential, high growth ventures, examines four pillars of new product/new business opportunity. How to create value for the customer, solve significant problems through product and service design, measure sustainable financial value, and assess fit of new ideas with entrepreneur/organization. Emphasis on discovering market opportunities and exploring product or service feasibility.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.
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Marketing 789       Seminar in Marketing Management
Intensive study and discussion of current literature and research with respect to selected, advanced topics in marketing.
Course Hours: 3 units; H(3S-0)
Prerequisite(s): Marketing 601 or consent of the Haskayne School of Business.
MAY BE REPEATED FOR CREDIT
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Marketing 793       Strategic Marketing
Strategic market planning in a corporate context. Developing marketing strategies and understanding implementation. Examining the market management process.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.
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Marketing 795       International Marketing
Design and implementation of marketing strategies across countries. Focuses on the global marketing environment and decision issues on foreign market entry, local marketing and global management of marketing activities.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.
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Marketing 797       Advanced Seminar in Marketing

Course Hours: 3 units; H(3S-0)
Prerequisite(s): Consent of the Haskayne School of Business.
MAY BE REPEATED FOR CREDIT
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Marketing 799       Doctoral Seminars in Marketing

Course Hours: 3 units; H(3S-0)
MAY BE REPEATED FOR CREDIT
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