University of Calgary : Marketing MKTG

Marketing MKTG

MKTG 601 735 741 761 763 783 785 789 793 795 797 799

Instruction offered by members of the Haskayne School of Business.

Graduate Courses

Marketing 601

Marketing Management

An introductory course on marketing management with an emphasis on the marketing concept as the focus of business strategy. The decision variables as well as functional frameworks used by marketing managers are emphasized by concentrating on the relationship between business and consumers.
Course Hours: 3 units; H(3-0)

Marketing 735

Marketing Communications

Evaluation of strategic roles of a variety of communication disciplines - such as advertising, direct response advertising, sales promotion and public relations - and how companies combine those disciplines to provide clarity, consistency, and maximum impact.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.

Marketing 741

Business-To-Business Marketing

Management issues in the marketing of products and services to business, government and industrial customers. Topics include organizational buying behaviour, industrial market segmentation, demand analysis and sales forecasting, development and implementation of an industrial marketing mix.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.

Marketing 761

Buyer Behaviour

Study of factors influencing buyer decision-making processes and purchase behaviours, with implications for marketing practice.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.

Marketing 763

Marketing Research

Study of research as a process for gathering market information to aid problem solving. Steps in the research process reviewed include problem definition, research design, data collection, data analysis and report preparation.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.

Marketing 783

Services Marketing and Management

Study of processes and practices relevant to strategic firms using service for competitive advantage. Focuses on the integration of marketing, operations, and human resources from the consumer's perspective.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.

Marketing 785

New Venture Marketing

Within the context of high-potential, high growth ventures, examines four pillars of new product/new business opportunity. How to create value for the customer, solve significant problems through product and service design, measure sustainable financial value, and assess fit of new ideas with entrepreneur/organization. Emphasis on discovering market opportunities and exploring product or service feasibility.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.

Marketing 789

Seminar in Marketing Management

Intensive study and discussion of current literature and research with respect to selected, advanced topics in marketing.
Course Hours: 3 units; H(3S-0)
Prerequisite(s): Marketing 601 or consent of the Haskayne School of Business.
MAY BE REPEATED FOR CREDIT

Marketing 793

Strategic Marketing

Strategic market planning in a corporate context. Developing marketing strategies and understanding implementation. Examining the market management process.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.

Marketing 795

International Marketing

Design and implementation of marketing strategies across countries. Focuses on the global marketing environment and decision issues on foreign market entry, local marketing and global management of marketing activities.
Course Hours: 3 units; H(3-0)
Prerequisite(s): Marketing 601.

Marketing 797

Advanced Seminar in Marketing

Course Hours: 3 units; H(3S-0)
Prerequisite(s): Consent of the Haskayne School of Business.
MAY BE REPEATED FOR CREDIT

PhD Course

Marketing 799

Doctoral Seminars in Marketing

Course Hours: 3 units; H(3S-0)
MAY BE REPEATED FOR CREDIT

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