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Marketing MKTG

Instruction offered by members of the Haskayne School of Business.

Marketing Chairperson - L. Ricker

Senior Courses

Marketing 317 H(3-2)

Foundations of Marketing

An introductory marketing course designed for management students to introduce the principles and practices of marketing. Topics will cover basic marketing concepts, societal issues, and the decision-making process of marketers in developing marketing strategies and plans. The focus of the course will be on the implementation of specific product, pricing, distribution and communication strategies for specific market situations.

Prerequisites: Admission to the Haskayne School of Business and successful completion of 5.0 full-course equivalents including Business and Environment 291.

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Marketing 341 H(3-0)

Introduction to Marketing

An introductory marketing course designed for non-Management students to introduce the broad principles and practices of marketing from both an organizational and societal perspective. Topics will cover basic marketing concepts, societal issues, and the decision process of marketers in developing, pricing, promoting and distributing their products.

Note: Not available for credit toward the Bachelor of Commerce Degree. Preference in enrolment is given to students who have declared a Management and Society minor. Consult the Course Registration and Planning Guide for details.

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Marketing 431 H(3-0)

Retail Management

A strategic approach to the retail industry. Managing the retail operation, including site selection, store design, consumer behaviour in retail situations, buying, inventory management, and visual merchandising. The role of retailing in the global economy.

Prerequisites: Marketing 317.

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Marketing 433 H(3-0)

Business-To-Business Marketing

Marketing management and theory applied to the purchase of products and services by organizations. Topics include industrial market dynamics, organizational buying behaviour, relationship development, technology, and the importance of innovation.

Prerequisites: Marketing 317.

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Marketing 435 H(3-0)

Marketing Communications

Evaluations of the roles of various communication tools including advertising, sales promotion, personal selling and public relations.

Prerequisites: Marketing 317.

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Marketing 449 H(3-0)

Sales Management

Strategic and managerial aspects of professional selling and sales force management. Topics include sales forecasting, recruitment, training, motivation, compensation and territory management, CRM, integration of technology, sales professionalism/ethics.

Prerequisites: Marketing 317.

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Marketing 465 H(3-0)

Marketing Research

Understanding how to conduct and evaluate research for management decision making. Emphasis on research design, measurement concepts, sample design, fieldwork, statistical concepts, data analysis and reporting research findings. Practical application by doing a field research study.

Prerequisites: Marketing 317.

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Marketing 467 H(3-0)

International Marketing

A course on the environment and basic principles underlying the design and implementation of marketing strategies across national and cross-cultural boundaries. Topics will follow the decision process of international marketers in researching the environment, planning the entry strategy and designing their activities on product, distribution, promotion and pricing.

Prerequisites: Marketing 317.

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Marketing 477 H(3-0)

Product Management

An in-depth examination of product management issues facing organizations. This includes strategic innovation, product portfolio, new product/service development, brand management, and diffusion of technology.

Prerequisites: Marketing 317.

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Marketing 479 H(3-0)

Management of Marketing Channels

Development and maintenance of relationships between firms and their channel partners with an emphasis on the competitive advantage that such relationships offer. Topics include strategic channel design, channel evaluation, the role of channel partners in product/service development demand forecasting, pricing for competitive advantage and inventory control.

Prerequisites: Marketing 317.

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Marketing 483 H(3-0)

Buyer Behaviour

Study of factors influencing buyer decision making and purchase behaviour. Topics include buyer motivation, personality, learning, and attitudes as well as the influence of culture, social class, groups, and situational contexts on buyers.

Prerequisites: Marketing 317.

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Marketing 487 H(3-0)

Services Marketing

Application of the managerial practices and theory related to services marketing. Topics include management and measurement of service quality, service recovery. The linking of customer measurement to performance measurement, and cross-function issues through integration of marketing with disciplines such as operations and human resources.

Prerequisites: Marketing 317.

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Marketing 493 H(3-0)

Market Planning

Market planning is explored in the context of overall corporate strategy. Integrates the aspects of the market mix into formal planning systems. The focus of the course is on strategic responses to changing customer needs and competitive activities.

Prerequisites: Successful completion of 15.0 full-course equivalents including Marketing 317.

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Graduate Courses

Marketing 601 H(3-0)

Marketing Management

An introductory course on marketing management with an emphasis on marketing concept as the focus of business strategy. The decision variables as well as functional frameworks used by marketing managers are emphasized by concentrating on the relationship between business and consumers.

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Marketing 735 H(3-0)

Marketing Communications

Evaluation of strategic roles of a variety of communication disciplines - such as advertising, direct response advertising, sales promotion and public relations - and how companies combine those disciplines to provide clarity, consistency, and maximum impact.

Prerequisites: Marketing 601.

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Marketing 741 H(3-0)

Business-To-Business Marketing

Management issues in the marketing of products and services to business, government and industrial customers. Topics include organizational buying behaviour, industrial market segmentation, demand analysis and sales forecasting, development and implementation of an industrial marketing mix.

Prerequisites: Marketing 601.

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Marketing 761 H(3-0)

Buyer Behaviour

Study of factors influencing buyer decision-making processes and purchase behaviours, with implications for marketing practice.

Prerequisites: Marketing 601.

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Marketing 763 H(3-0)

Marketing Research

Study of research as a process for gathering market information to aid problem solving. Steps in the research process reviewed include problem definition, research design, data collection, data analysis and report preparation.

Prerequisites: Marketing 601.

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Marketing 783 H(3-0)

Services Marketing and Management

Study of processes and practices relevant to strategic firms using service for competitive advantage. Focuses on the integration of marketing, operations, and human resources from the consumer's perspective.

Prerequisites: Marketing 601.

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Marketing 785 H(3-0)

New Venture Marketing

The development of new products with emphasis both upon product design and market feasibility.

Prerequisites: Marketing 601.

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Marketing 789 H(3S-0)

Seminar in Marketing Management

Intensive study and discussion of current literature and research with respect to selected, advanced topics in marketing.

Prerequisites: Marketing 601 or consent of the Haskayne School of Business.

MAY BE REPEATED FOR CREDIT

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Marketing 793 H(3-0)

Strategic Market Planning

Strategic market planning in a corporate context. Developing marketing plans and understanding implementation. Examining the market management process.

Prerequisites: Marketing 601.

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Marketing 795 H(3-0)

International Marketing

Design and implementation of marketing strategies across countries. Focuses on the global marketing environment and decision issues on foreign market entry, local marketing and global management of marketing activities.

Prerequisites: Marketing 601.

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Marketing 797 H(3S-0)

Advanced Seminar in Marketing

Prerequisites: Consent of the Haskayne School of Business.

MAY BE REPEATED FOR CREDIT

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PhD Course

Marketing 799 H(3S-0)

Doctoral Seminars in Marketing

MAY BE REPEATED FOR CREDIT

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