UCalgary’s 2021 United Way Campaign
Our commitment to Calgary
This has been an especially difficult year for Calgary’s most vulnerable citizens and together, we can help support them.
It will take all of us working together to build back a strong and resilient community. By donating to the campaign, you will help vulnerable Calgarians access the supports and services they need to recover and look toward a brighter future.
United Way focuses on creating positive change in the areas of poverty, kids and strong communities by investing in social programs and special initiatives. United Way is working to create a social safety net that will allow our city to achieve lasting change and UCalgary is proud to do our part.
United Way celebrates Cindy Graham for her work on UCalgary’s 2020 campaign
UCalgary takes home two Community Impact Awards, which celebrate organizations that demonstrate what it means to be an outstanding corporate citizen ...
The impact of your donation
United Way matches all new leadership-level donations ($100+/month) — that means your donation goes twice to provide services for kids, families, and individuals, when and where they need them.
Have questions about tax receipts? Where to direct your donation? How to donate? We can help! Check out our list of frequently asked questions and get the answers.
This toolkit gives campaign ambassadors information and tips on how to use all the campaign materials and will help support a successful campaign journey.
Frequently asked questions
For faculty and staff: To donate, visit philanthropycloud.com, and log in using your UCalgary email address and password. Once you're logged in, you can select your donation amount and frequency, as well as your payment method.
For everyone else: To donate, visit United Way of Calgary and Area's donation website and when prompted indicate your donation is part of the "University of Calgary" workplace campaign.
Since 1940, United Way of Calgary and Area has been dedicated to making our city a great place for everyone. United Way focuses on three areas that are critical to long-term sustainable change in our city: overcoming poverty, successful kids and strong communities. United Way strategically invests in programs, collaborations and initiatives, which connect Calgarians with opportunities that help them thrive. To see a full list of agency partners, please visit United Way’s website.
The University of Calgary's goal for the 2021 campaign is to raise $625,000 for United Way through employee donations, community activities, and events.
Your investment with United Way will stay local and be strategically invested right where you live, work, and raise your family. Your investment directly supports those who need it most. United Way’s three focus areas address the critical social issues facing our community, and United Way is committed to a rigorous measurement process with annual reporting. Find more details on United Way's funding process.
United Way of Calgary and Area has one of the lowest fundraising cost ratios in Canada. Fundraising and related operating costs have been under 12% of total revenue for the last 10 years. As a registered charity, United Way files a T3010 report annually, detailing all of its fundraising, operating costs, executive compensation, and other costs. The latest CRA T3010 data can be found on the CRA website.
Yes! This is the easiest way to donate. Any donation can be made via credit card, cash, cheque or payroll. Tax receipts for donations made by credit card, cash or cheque will be sent to the donor through email or mail. Donations made through payroll deductions will be included on the employee's T4 slip.
Yes. The majority of United Way’s work centers on partnering with many organizations in order to address immediate needs and underlying causes of social issues. While the ultimate goal is to prevent these issues from happening in the first place, United Way recognizes that policy barriers exist at municipal, provincial, and federal levels. By advocating change around these social policies, United Way can have a more significant impact in our community.
No. Every United Way event is generously sponsored by corporations or individuals who cover the costs. A complete listing of sponsors is available on United Way of Calgary and Area’s website.
United Way’s costs remain low for many reasons, including:
- Partnerships through workplace campaigns.
- Contributions by highly-skilled volunteers.
- Maximizing efficiencies and implementing economies of scale that are not possible through smaller organizations.
- Leveraging a proven history over 75 years, strong reputation, and high profile to receive sponsorship, pro-bono and discounted rates on some services, such as advertising and associated marketing materials.
As part of United Way’s stewardship of donor dollars, there is a rigorous process in place to ensure the best investment of resources. Experienced staff and volunteers make investment decisions based on community needs, research, and funding criteria. United Way invests to minimize duplication among programs and looks for measurable results, quality performance and innovative approaches. More information can be found on United Way of Calgary and Area's website.
All salaries at United Way, including senior management, are benchmarked against other Canadian non-profit organizations of similar size and scope. United Way of Calgary and Area is in compliance with the required T3010 regulatory reporting to CRA for its executive compensation, which can be viewed on the CRA website.