1996/97 Course Offerings

This brochure is designed to be read in conjunction with the certificate in heritage resource management general information brochure, available through the Faculties of Environmental Design and Continuing Education at The University of Calgary. Further information on these or any other Certificate in Heritage Resource Management courses may be obtained by contacting (403) 220-7426.

Courses Offered in 1996/97

• Introduction to Heritage Resource Management
• General Principles of Heritage Area Planning
• Marketing Heritage Tourism Resources
• General Principles of Building Conservation
• General Principles of Materials and Their Conservation

Introduction to Heritage Resource Management* Required Course No. 72080 December 16, 1996 - January 15, 1997 (24 Credit Hours) Fee: $285
Course Instructor:	Walter Jamieson, Ph.D., ACP, MCIP Professor of Planning Director, Centre for Environmental Design Research and Outreach The University of Calgary

This course is concerned with assessing the organized history and practice of managing heritage resources and looks at various aspects of the history of heritage resource management, both in Canada as well as internationally. This course will examine some of the important theoretical and conceptual forces within this field, its legislative context, and will consider a wide range of practice including building preservation, historic area conservation, industrial archaeology, commercial archaeology, interpretation, the creation of ecomuseums, and cultural landscape preservation. The focus throughout this course will be on examining the connection between principles and practice. Numerous case studies will be used throughout the course.

* It is assumed that each student will complete Introduction to Heritage Resource Management prior to embarking on other Certificate in Heritage Resource Management courses.

General Principles of Heritage Area Planning* Required Course No. 72081 January 16, - February 14, 1997 (16 Credit Hours) Fee: $190
Course Instructor:	Walter Jamieson, Ph.D., ACP, MCIP Professor of Planning Director, Centre for Environmental Design Research and Outreach The University of Calgary

There has been a growing interest throughout the history of organized heritage resource management in working at larger geographic scales to ensure that features such as character and setting are maintained as part of the process of maintaining and enhancing heritage resources. This course is concerned with management, planning, and design issues in historic districts and areas, ecomuseums, and cultural landscapes. The emphasis in this course will be on methods of assessment and evaluation, ensuring the participation of those affected in the process of intervention, the preparation of goals, plans, policies and designs, and the development of ongoing evaluation mechanisms. A case study approach will be used throughout the course.

* This course has been interchanged with Curatorship: Principles and Practices for the 1996/97 academic year only.

Marketing Heritage Tourism Resources* Option Course No. 72082 March 4, 5, 1997 (16 Credit Hours) Fee: $190 Location: Edmonton, Alberta
Course Instructor:	Rob Miller, MEDes. Principal, Integrated Planning Group Marketing Administrator Calgary and Area Tourism Destination Region

This course will examine the marketing opportunities and challenges for heritage tourism products. The overall emphasis will be on developing cost-effective, targeted marketing strategies based on available market research. Discussions will include: the importance of packaging; consumer marketing vehicles; marketing through the travel trade; leveraged funding opportunities through the Alberta Tourism Partnership (ATP) structure; and, developing creative partnerships. Participants will be provided with a ‘Top 10’ list of key marketing resources and contacts for their working reference. Attention will also be given to the development of appropriate sales materials (brochures, advertising, videos, Internet, co-op marketing, etc.). Advance material will be provided to ensure full participation and a common basis of understanding.

* Marketing Heritage Tourism Resources will be offered in an in-class mode of instruction. Exact location will be provided upon registration.

General Principles of Building Conservation Required Course No. 82076 March 24 - April 18, 1997 (16 Credit Hours) Fee: $190
Course Instructor:	Jill Taylor Principal, Taylor/Hazell Architects Ltd. Toronto, Ontario

This course is designed to provide participants with a basic understanding of various restoration and rehabilitation techniques and approaches. The course recognizes that budgets, the heritage significance of a resource, levels of expertise, and time and climate all play a significant role in the overall process of the conservation of buildings. This course, through an understanding of these different factors and basic principles of material conservation, will look at the process of building conservation from a multidisciplinary perspective. The course will conclude with an understanding of design considerations as they affect the overall building conservation process.

General Principles of Materials and Their Conservation Required Course No. 82077 April 21 - May 16, 1997 (16 Credit Hours) Fee: $190
Course Instructor:	Martin Weaver Martin Weaver Consultant Inc. Ottawa, Ontario

This course will provide participants with a basic knowledge and understanding of the materials from which objects and buildings are made and the factors leading to their deterioration. This course will also discuss the basic characteristics of various materials in the conservation and restoration process. The course is concerned with providing practitioners in the field with a sound understanding of material conservation in order to allow them to assess various heritage resource management policies, designs, and plans.