Advancing UCalgary
Professional Development and Badge Program
Advancement Communications professional development
Join us to enhance your critical and core skills and your knowledge in higher ed communications. Featuring live sessions led by your colleagues and curated on-demand courses from industry experts in the field of marketing and communications, the Advancement Communications professional development program offers you the latest tools and techniques to advance the University of Calgary and your own career.
Advancing UCalgary Badge Program
Badges are available to earn when you take the Advancement Communications professional development program. They provide a visual record of achievement, and can be stored or shared through social media or other networks, such as Mozilla Backpack, WordPress, Twitter, Facebook or LinkedIn. Earn your Advancing UCalgary badge to document your development as a communicator for the university.
Participants can choose from a selection of live and pre-recorded sessions and publications based on their areas of interest and opportunities for development. They will leave with a greater understanding of current communications and marketing tools and techniques they can apply specifically to their work on behalf of the University of Calgary.
The program is designed for marketing and communications staff and the university, but it will also be beneficial to university employees interested in moving into the field.
Participants do not have to complete Level I requirements before taking Level II courses. They may be taken concurrently, but we recommend that you complete Level I first if possible. Level I courses serve as an excellent foundation for Level II.
Level I requirements
1) Required learning
2) Participate in five or more additional sessions listed below
list subject to change
*session available on demand
- Participate in the live session: Intro to our brand and visual identity (ACOM-BRD002-2020) Registration available soon
- Participate in one of the following sessions:
- The Story of ii'taa'poh'to'p (HRD_109_1119_2019)*
- Ten ways organizations get in their own way (EDI-OIE004-2020)*
- Towards Reconciliation: Introduction to the history and diversity of Indigenous peoples in Canada (HRD_111_2020): use the search term "Indigenous"
- Approach to advertising (ACOM-COM008-2021) Registration closed
- Content promotion (ACOM-COM004-2020)*
- An introduction to sustainability (HRD_126)*
- Marketing foundations: Customer decision journey (LL-COM009-2020)*
- Marketo’s definitive guide to engaging email marketing (MKTO-COM007-2020)*
- Media relations 101: Tips and tools to make the most of the media (ACOM-COM003-2020) Registration closed
- Social media 101 (ACOM-COM005-2020)*
- UCalgary’s events system (ACOM-WEB004-2021)*
- UCalgary’s news system (ACOM-WEB003-2021)
- UCalgary's web system 101 (ACOM-WEB001-2020)*
- User experience 101 (ACOM-WEB002-2021)*
- Building brand equity: How to create value for audiences (ACOM-BRD001-2020)*
- Improve your visual design and communication (ACOM-BRD003-2020)*
- Copywriting (ACOM-CON006-2020)*
- DIY copy editing (ACOM-CON007-2021) Registration available soon
- Podcast 101 (ACOM-CON004-2020)*
- SEO foundations (LL-CON013-2021)*
- Storytelling (ACOM-CON002-2021) Registration available soon
- Video 101 (ACOM-CON003-2020)
- Building effective communication skills (HRUA_006_2020)
- Client service fundamentals (ACOM-SKL003-2020) Registration closed
- Develop your presentation skills (ACOM-SKL002-2020) Registration closed
- Exploring change (HRUA_035_2020)
- Influence without authority (CTE-BUS 628)
- Preparing for difficult conversations (HRUA_003_2020)
- Google Analytics basics (ACOM-TLS001-2019)*
- Google Analytics essential training (LL-TLS002-2020)*
- Creating online video with the iPhone (LL-DIY001-2020)*
- InDesign 2020 essential training (LL-DIY002-2020)*
- Photoshop 2020 essential training: The basics (LL-DIY003-2020)*
Level II requirements
Participate in five or more of the sessions below
list subject to change
*session available on demand
- Communicating about mental health (ACOM-COM011-2021)*
- Communications measurement and reporting (ACOM-COM010-2021)
- Crisis and issues management (ACOM-COM002-2021)
- Effective communications plans (ACOM-COM001-2021)*
- Email marketing: Strategy and optimization (LL-COM021-2020)*
- Sustainability (ACOM-COM013-2020)*
- Speech writing (ACOM-CON012-2021)
- Strategic content planning (ACOM-CON001-2020) Registration closed
- Alumni insights (ACOM-AUD003-2020)*
- Donor insights (ACOM-AUD004-2020)*
- Undergraduate students insights (ACOM-AUD001-2021) Registration available soon
- Blackbaud-CRM (ACOM-TLS007-2021) Registration available soon
- Hootsuite basic enterprise training (ACOM-TLS006-2020)*
- Marketo (ACOM-TLS003-2020)*
- Zoom for UCalgary (ACOM-TLS005-2021)*
To learn more, contact Catherine.
Request your badge
If you've met the Level I or II badge program requirements, please submit the form to request your badge.
After you submit for a badge, you’ll also receive a certificate documenting your achievement.
Badges
Badges are digital icons that represent skills and achievements with embedded information about when, where and how they were earned. They provide a visual record of achievement, and can be stored or shared through social media or other networks, such as Mozilla Backpack, WordPress, Twitter, Facebook or LinkedIn. Earn your badge to document your accomplishments attained through professional learning development workshops and seminars.
To learn more about badges available through the University of Calgary, visit badges.ucalgary.ca
The badges platform is subject to use outlined in the University of Calgary’s Code of Conduct and the Electronic Communications Policy.
Issuers and recipients are subject to the terms as outlined in both of the documents. The platform is available to use by those in the University of Calgary community who want to acknowledge non-formal (non-credit) learning opportunities.