A special Convocation ceremony to bestow an honorary degree upon Canadian astronaut Robert Thirsk won a platinum award.
U of C wins international communications awards
The university’s External Relations department and the Faculty of Medicine have combined to win seven MarCom Awards in a prestigious international marketing and communications competition.
The special Convocation ceremony on July 8 to bestow an honorary degree upon Canadian astronaut Robert Thirsk, BSc’76, during a live satellite uplink with the International Space Station won a platinum award in the video/film/special event category. Also winning platinum was the Faculty of Medicine’s Research Report 2008-2009 in the annual report/educational institution category.
“Out of the air,” an online student recruitment and brand-building video featuring David Keith, Canada Research Chair in Energy and the Environment, that figured prominently on globeandmail.com garnered a gold award in the web video category.
Title page for the winning U magazine article.“Healthy Child Uganda,” an article highlighting the work of U of C physicians in African communities that appeared in U magazine, was a gold winner in the writing/feature article category. The Faculty of Medicine’s UCalgary Medicine was also a gold winner in the magazine/educational institution category.
Earning honorable mentions were a U of C brand ad for print, “Where the robot entered my brain,” highlighting neuroArm, the world’s first MRI-compatible surgical robot, in the ads/mall/airport/station category, and a Faculty of Medicine announcement on a BSE test for live animals in the news release category.
The MarCom Awards program is run annually by the Association of Marketing and Communications Professionals and attracts 5,000 entrants globally, making it the largest competition of its kind in the world. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
“We’re all very proud of the work we do to tell the U of C story and to catch the attention of our target audiences in ways that are relevant, unique and believable,” says Catherine Bagnell Styles, associate vice-president, external relations. “To also know that our work holds its own against the best work across industries and geography is particularly rewarding.”
“It’s an incredible honour to receive these awards but truly, our diverse group of clinicians, teachers and scientists have some pretty amazing stories and we love to talk about them,” says Jody MacPherson, the Faculty of Medicine’s director of communications and media relations. “Winning awards for our work is like the icing on the cake for us.”
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November 12, 2009