Kick some butt

January 15, 2008

MEDIA ADVISORY

U of C’s resident hypnotist is back and ready to kick some cigarette butt

What if I told you that throughout this advisory there are hypnotic suggestions about why you should cover this story and make it the top one? Would you be able to pick out the suggestions? Or would they work without you even knowing it and despite what else is going on in the news, you came to the realization that you absolutely, must cover this story? I guess there’s no way to know unless you read on…

In his fifth and new self-published book Breathe, Freedom: Kicking the Crap Out of Cigarettes, Dr. Kevin Alderson, a clinical hypnotist and associate professor in applied psychology at the U of C, uses hypnotic suggestions and offers a host of other methods that he is confident will make readers kick the habit for good.

Alderson’s success with hypnosis lies in the hundreds of patients he’s helped to quit smoking. He’s the author of four previous books including Grade Power: The Complete Guide to Improving your Grades Through Self-Hypnosis. In this new book, self-hypnosis again plays an important role.

Combining fiction and non-fiction is one of the unique aspects of the book as is Alderson’s BAMM! approach. It includes four steps in overcoming a craving:

B (Breathe) – deep abdominal breathing

A (Affirmations) – telling yourself a positive affirmation for example, the reason for quitting smoking

M (Massage) – massage the hand used to smoke with or the ear

M! (Muscle contraction) – contract all muscles at once.

In addition to the release of his book, Alderson is hosting “Breathe Freedom: The Ultimate Stop Smoking Program in February and March.

Media are invited for interviews and photo opportunities:

WHAT:
Book launch: Breathe, Freedom: Kicking the Crap out of Cigarettes        

WHO:
Kevin Alderson, associate professor in applied psychology, clinical hypnotist and psychologist. Also available for interviews is Ronnie Bailey, past client of Alderson’s from 24 years ago who is still smoke-free.

WHEN:
Jan. 16  10 a.m. to 11:30 a.m.

WHERE:
Administration Building, Atrium (entrance located beside room A128)

For information: 
Veronica Hoskins, External Relations
P: 403.220.3506
C: 403.923.1537
E: vhoskins@ucalgary.ca