Some musings by David Harris.
This document presents some simple guidelines for electronic mail etiquette. It does not try to mandate any particular style or rules - it is instead an attempt to highlight important issues which affect the clarity of the electronic mail we send. After all, electronic mail is about communication, so clarity should be our goal.
The following areas are covered in this guide:
Addresses and personal names
A "Personal name" is an arbitrary string that many mailers will allow you to define, which is attached to your e-mail address as a textual comment.
- Always provide a personal name if your mail system allows it - a personal name attached to your address identifies you better than your address can on its own.
- Use a sensible personal name: "Guess who" or other such phrases are annoying as personal names and hinder the recipient's quick recognition of you and your message.
- If your mail system lets you use personal names in the addresses to which you send mail, try to use them. This will often help a postmaster recognize the real recipient of the message if the address is invalid.
Example:
The address '344188@foo.chaos.com' conveys less information than if it were written as '344188@foo.chaos.com (Ford Prefect)'
Subject lines
- ALWAYS include a subject line in your message. Almost all mailers present you with the subject line when you browse your mailbox, and it is often the only clue the recipient has about the contents when filing and searching for messages.
- Make the subject line meaningful. For example, sending a message to WordPerfect Technical Support with the subject "WordPerfect" is practically as unhelpful as having no subject at all.
- If you are replying to a message but are changing the subject of the conversation, change the subject too - or better still, start a new message altogether. The subject is usually the easiest way to follow the thread of a conversation, so changing the conversation without changing the subject can be confusing and can make filing difficult.
Message Length, Content and Format
- Try to match your message length to the tenor of the conversation: if you are only making a quick query, then keep it short and to the point.
- In general, keep to the subject as much as possible. If you need to branch off onto a totally new and different topic then it's often better to send a new message, which allows the recipient the option of filing it separately.
- Do not type your message in all-uppercase - it is extremely difficult to read (although a short stretch of uppercase may serve to emphasize a point heavily). Try to break your message into logical paragraphs and restrict your sentences to sensible lengths.
- Use correct grammar and spelling. Electronic mail is all about communication - poorly-worded and misspelled messages are hard to read and potentially confusing. Just because electronic mail is fast does not mean that it should be slipshod, yet the worst language-mashing I have ever seen has been done in e-mail messages. If your words are important enough to write, then they are also important enough to write properly.
- Avoid public "flames" - messages sent in anger. Messages sent in the heat of the moment generally only exacerbate the situation and are usually regretted later. Settle down and think about it for a while before starting a flame war. (Try going and making yourself a cup of coffee - it is amazing how much you can cool down even in that short a time, besides which, a cup of good coffee is a great soother)
Replies
- Include enough of the original message to provide a context. Remember that Electronic Mail is not as immediate as a telephone conversation and the recipient may not recall the contents of the original message, especially if he or she receives many messages each day. Including the relevant section from the original message helps the recipient to recall the context of the discussion.
- Include only the minimum you need from the original message. One of the most annoying things you can encounter in e-mail is to have your original 5-page message quoted back at you in its entirety, with the words "Me too" added at the bottom. Quote back only the smallest amount you need to make your context clear.
- Use some kind of visual indication to distinguish between text quoted from the original message and your new text - this makes the reply much easier to follow. ">" is a traditional marker for quoted text, but you can use anything provided its purpose is clear and you use it consistently.
- Pay careful attention to where your reply is going to end up: it can be embarrassing for you if a personal message ends up on a mailing list, and it is generally annoying for the other list members.
- Ask yourself if your reply is really warranted - a message sent to a list server which only says "I agree" is probably better sent privately to the person who originally sent the message.
Signatures
A "Signature" is a small block of text appended to the end of your messages, which usually contains contact information for you. Many mailers can add a signature to your messages automatically. Signatures are a great idea but are subject to abuse; balance is the key to a good signature.
- Always use a signature if you can: make sure it identifies who you are and includes alternative means of contacting you (phone and fax are usual). In many systems, particularly where mail passes through gateways, your signature may be the only means by which the recipient can even tell who you are.
- Keep your signature short - four to seven lines is a handy rule of thumb for maximum signature length. Unnecessarily long signatures waste bandwidth (especially when distributed to lists) and can be annoying.
- Some mailers allow you to add random strings to your signature: this is well and good and can add character if done carefully. You should consider the following basic rules though:
- Keep it short. The length of your quote adds to the length of your signature. A 5,000 word excerpt from Kant's 'Critique of Pure Reason' used as a signature will not win you many friends.
- Definitions of "offensive" vary widely: avoid quotes which might offend people on the grounds of religion, race, politics or sexuality.Try to avoid topical or local quotes, since they may be meaningless to recipients in other towns, countries or cultures.
- Variable signatures are usually best if they are amusing; polemical outbursts on politics or other such topics will turn most people off, but a one-liner that brings a smile can make someone's day.
An example signature appears at the bottom of this page.
Courtesy
Electronic mail is all about communication with other people, and as such some basic courtesy never goes amiss.
- If you are asking for something, do not forget to say Please. Similarly, if someone does something for you, it never hurts to say Thank You. While this might sound trivial, or even insulting, it is astonishing how many people who are perfectly polite in everyday life seem to forget their manners in their e-mail.
- Do not expect an immediate answer. Just because you do not get an answer from someone in ten minutes does not mean that he or she is ignoring you, and is no cause for offence. Electronic mail is all about dealing with your communications when you are able to do so.
- Always remember that there is no such thing as a secure mail system. It is unwise to send very personal or sensitive information by e-mail unless you encrypt it using a reliable encryptor. Remember the recipient - you are not the only person who could be embarrassed if a delicate message falls into the wrong hands.
"Smiley faces" ( Emoticons)
Electronic mail has very nearly the immediacy of a conversation, but is totally devoid of "body language." The Internet "counter culture" has had an answer to this problem for years - "smiley faces," or groups of ASCII characters which are meant to look like a face turned on its side.
The most common smiley faces are probably these:
:-) or :) - A smiling face seen side-on; generally used to indicate amusement, or that a comment is intended to be funny or ironic ("<g>" or "<grin>" is also sometimes used).
:-( or :( - An unhappy face seen side on; generally used to express disappointment or sorrow.
;-) - A winking smiley face; usually indicates that something should be taken "with a grain of salt."
;-> - A mischievous smiley face; usually indicates that a comment is intended to be provocative or racy.
There are hundreds of others, some more recognizable than others.
Using the common smiley faces carefully can markedly improve the clarity of your message, since they convey nuances which approximate "body language." Like any embellishment, however, overuse of smiley faces can destroy their value - use them sparingly.
The Bottom Line
Above all else, remember that electronic mail is about communication with other people. When you compose an e-mail message, read it over before sending it and ask yourself what your reaction would be if you received it. Any time spent on making our e-mail clearer is time well-spent, so take the time.
I hope posting this will not be seen as some kind of arrogant posturing on my part - I do not claim to be any kind of arbiter of taste... But I am in the unique position of receiving a stupendous amount of mail and am often exposed to some of the worst excesses of the medium. Please accept this message as what it is - a collection of musings, rather than any attempt to create standards or dictate style.
I welcome comments or feedback about this document - I can be mailed on the Internet as D.Harris@pmail.gen.nz
-- David --
(Sun, 22 May 1994 13:27:16 +1200)
An example signature:
------------------ David Harris -+- Pegasus Mail ----------------------
Box 5451, Dunedin, New Zealand | e-mail: D.Harris@pmail.gen.nz
+64 3 4536880/Fax +64 3 4536612 | CIS:
>internet:D.Harris@pmail.gen.nz
This page mirrored at the University of Calgary with permission from the Author.