Logo / Wordmark

Logo (Coat of Arms)

The University of Calgary combines the best of long-established University traditions with Calgary's frontier spirit of originality and innovation.

Our logo was designed to reflect that spirit. The logo has two components: the Coat of Arms (including the escroll with our motto) and the wordmark. The coat of arms represents and respects our historical roots while the more contemporary wordmark reflects our focus on the future and leading edge.

The University of Calgary has had a number of wordmarks, logos and trademarks in the past. The University of Calgary Coat of Arms replaces and supersedes all other institutional wordmarks, logos and trademarks.

Our pride in the University of Calgary's history and future possibilities is reinforced each time we use the Coat of Arms on our communication tools (publications, external correspondence, garments, business cards, stationery items, fax cover sheets, Web sites, videos, posters, etc.).

For more information on the different logo variations and standards, click here.

Wordmark

Up until August 2010, the University of Calgary also used a wordmark: U of C This is Now. The wordmark is being phased out and should no longer be used.